Bizz(tm) Feedliner Product Description
Bizz(tm) Feeds
Your New Internet News, PR, Marketing and Promotion Channel
Bizz(tm) FeedLiner
Application's Screen Shots
Introduction
Current Internet technologies - e-mail and World Wide Web -
with the tremendous growth of demand for commercial communications over Internet fall in to
the situation, when they are like between two fires. On the one side there
is a pressure of manufacturers and distributors, trying to beat the competitors in
the speed of launching new products, marketing promotions and campaigns, which they
need to communicate to their customers, partners, colleagues, etc,...
On the other side there is growing concern of Internet users and their every day fight
with the unwanted commercials and other SPAM blocking their e-mails. Both sides are thus more
and more often looking for new technologies which would allow to do more business
over the Internet but not at the expense of users convenience, security
and privacy.
Its clear that current technologies are striking on their boundaries. E-mail boxes,
originally invented for one to one communication of the two concrete persons are passing
bad quarter of an hour and in fact they are in the blind alley. The stronger the defense
against a SPAM is, the bigger is also the probability that
together with the SPAM we will be thrown aside also some relevant e-mails.
But the bad story isn't only about the SPAM. Also the follow up of the subscribed
news and commercial informations in our e-mails is far from easy and comfortable.
More and more often we have a feeling that informations in the mail box appear
only when we don't have a bit of time to have a look at them and the least
to explore the details. The true reason behind this problem is, that e-mail is designed for
our personal and addressed communications and we open it obviously only when we need to send
something fast to somebody else or when trying to manage through the flood of incoming
mail. Such moment will never be the right time for closer examination of something what
in 90% is far from what we are currently interested in.
Today's World Wide Web doesn't have any limits concerning
the number of published informations, but its servers are the passive shop windows
and with their growing number it is less and less probable, that Internet users
will every day visit just our server in order to find out whether there is anything new.
Like the Web publishers also the Web users are looking for better times.
Today, whenever they look for something, they always need to decide
which pages from the long list of links found by search engines to go to. Because it is not possible
to judge about the referred Web sites recency nor the quality of their content, the only
thing they can do is search, bet and try. Normally it works so, that everybody of us has some
set of well-tried addresses and the others, might be with much more interesting
content, are for the time being simply off the luck.
So the next Web's problem is that current technologies don't
allow us to watch the informations directly and naturally according
the content which we are finally interested in, but
currently only indirectly through the internet
catalogues and internet addresses.
To be able to present our offerings in optimal way we need to have appropriate
environment and tools which are enough attractive, don't interfere with other user tools
and have all the capabilities and features for fast, reliable and definite presentation.
This is also where we can see the limits today. Formats of graphic banners
are stringent by lack of space in the zone of first eye contact of busy web portals and the
time needed for efficient placement of such add is not far form the time necessary
for issuing and distribution of printed leaflets or flyers.
The necessity to plan the Web marketing activities long time in advance instead
of the possibility to innovate the offerings several times a day and practical
impossibility to present the variety of selling details, up to now forced product
marketing and advertising back to the role of somebody eagerly waiting for
its real chance.
Such opportunity comes just now with the new technologies which we can find on the Web under
the orange labels marked as XML or RSS or they are often called also the Web Feeds.
Web Feeds
The ideal solution for distribution of commercial informations on Internet
The revolutionary solution which the Web Feeds are coming
with is, that they allow to push the information through the Web without any limit
and without the fear that internet users will complain.
Thanks to Web Feeds the Internet users don't have to move only from one Web Site
to the other according the "good" or "bad" addresses any more, but for the first
time they can start to watch the Web informations according their recency, quality
and areas of their interests. When Web Feeds will help to filter out 90%
of "not now" type of informations the Internet users can then see in shorter
time much more from what actually interests them. This will of course bring
benefits to both, the reading but also to publishing side.
Bizz(tm) Feeds
In order to give everybody a possibility to try and exploit the superb Web Feed's
capabilities yourself, we have, together with our partners from marketing amd communication
agencies as well as customers from many commercial companies and institutions, designed
and launched the complete system of Web Feeds based products and services called
Bizz(tm) Feeds. This system brings to the Internet complete standard based Internet
communication channel specialized in marketing, advertising and news distribution.
Bizz(tm) FeedLiner
The Bizz(tm) FeedLiner is the essential application for presentation
and monitoring actual informations on Internet which brings along also
number of unique solutions and innovations.
News-Bar (Ticker) instead of a News-Box
Most of nowadays communication products works with the system of electronic
mail-boxes, which have the same abuses as most of the real post-boxes. In order
to keep them functional, they need our permanent attention and care. We have
to regularly draw, sort and search through the content and finally we are never 100%
sure that we have not discarded, together with the other rubbish, also something important.
Bizz(tm) Feeds systems for work with commercial informations respect the fact,
that commercial informations act different way then an ordinary mail. They are not
exchanged between two people, but they arise based on some commercial case, then
they get around without having a concrete personal target and as soon as they
loose their moment they die out automatically or they are replaced
by the new ones.
That is why in Bizz(tm) Feeds is instead of the mail-box the news-bar,
which the news are passing over and as soon as they loose their recency
they are automatically replaced by the new ones.
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Even if the news-bar itself, in order to disturb as less as possible, looks
simple and discreet, behind the simple face there is hidden long list of
sophisticated functions and features which allow the informations to be not
only displayed but also filtered, sorted, archive, resend, post-processed, ... etc.
Beside the rolling headlines and the names of their news sources,
on the news-bar are located also all the application's
menus and control buttons :
Left side
Button with asterix
Invokes the menu allowing to toggle between User and Dedicated display modes and change the order of displayed news
>> Screen
Button with lines
Opens the internal Tabbed browser and allows to display all news rolling over the FeedLiner display also as various overviews,
newspapers, outlines, catalogues, leaflets etc.
>> Screen
Logo of the owner of the customized application
Clicking on this logo will open the window in the internal TABbed browser with the predefined WWW Site
(Home Site) of the company for which the application was customized.
>> Screen
FeedLiner Texts
Moving the cursor over the news text
can display the simple text ,
>> Screen
but also the picture or more complex HTML page,
>> Screen
or GIF or FLASH animation.
The advantage of such a form of pop-up presentation is, that it is not
limited by any pre-defined graphical format and its size is practically
limited only by expected size of the user's screens.
>> Screen
Clicking of the left mouse button on the news text
Invokes the menu offering several ways of displaying the content of one more news.
>> Screen
Clicking of the right mouse button on the news text
Invokes the menu with the commands allowing the marking, displaying or hiding of the news
for their easier monitoring.
>> Screen
Double-clicking of the left mouse button on the news text
Runs some of the user preset operations, like opening the news content in internal
browser, displaying the Feed overviews, etc..
>> Screen
Right side
Button with the checking mark
Invokes the Feed Manager panel, in which the user can choose, which Feeds
and informations he/she wants to monitor and follow up. He can select either
some of the preconfigured Feeds from the internal application's catalogue
or some Feeds from all over the world available in embedded On-Line Web
catalogue www.FeedAtlas.com or, if the feed is not listed there,
type in directly its URL address.
>> Screen
In this panel can user also setup various criteria like keywords
and other properties for searching, sorting and filtering of the
news and Commercial Data Objects (CDO) to be displayed.
Button left and right arrows
Allows to change the speed of the text rolling over the FeedLiner.
Button with the down arrow
Invokes the main application menu containing the number of setup parameters and functions.
>> Screen
Observing / Watching instead of Searching, Hunting Mode
From traditional reasons, we normally consume the commercial informations when
we do something else, like watching the Tv, listening to radio, … driving a car, etc.
Important thing is, that this way we incidentally but permanently gather the informations
and gain the overview about the things which we never could even think we may learn about.
Because commercial information are necessary in order to optimize our spendings and save
our money, nobody is opposing to have them at the same moment when we need them, but
really hard resistance against adverts comes up always when there is a feeling of violation
of the personal privacy or when it blocks something what is intended for other
purposes … like phone, post-box, e-mail, etc.
In order to keep the overview of informations always fresh, mostly in Bizz(tm) Feeds system
they are not searched, but rather observed and monitored. It is facilitated by the news-bar
with rolling over text - so called FeedLiner - on which there are continuously displayed
actual informations from the user preset fields of interests and in accordance
with the user selected keywords..
>> Screen
FeedLiner's info line can be switched on permanently or running in
so called "Hunting mode" the snooze regime when it is hidden,
monitors the web and waits for user-preset range of new
informations which might be interesting for its user.
>> Screen
Both of the above mentioned ways of observing Internet allow very
effectively monitor everything what is happening on the Web without
loosing the time by endless Internet surfing. All this is of course
possible simultaneously when doing any other work on your PC.
Offering the products and prices instead of logos and links
For optimal presentation of our commercial offerings we need a media which allow
us fully describe all essentials with almost immediate time of reaction. In practice it
means, that when we have a fresh food, we cannot wait with our promo for the web server,
which has it banner advertising space sold out till the next year summer or when offering
spring fashion collection space, we cannot risk and believe that our customers will
be fascinated by nice colors and style through the text of our context adverts.
And this is where the problem is today. Graphical formats stringent by lack of
space in the zone of first eye contact of web portals, necessity to plan
the marketing activities long time in advance and impossibility to present the
variety of selling details, forced product marketing and advertising back to the
role of somebody eagerly waiting for its real chance.
Such an opportunity comes just now with the Feed technologies and this is also why
the Bizz(tm) Feeds system is here to assist you. Thanks to its authentic problem
solutions Bizz(tm) Feeds allow to market products and prices just in time and
in many formats which are not limited by anything else, then a size of the screen
and speed of the internet connection..
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>> Screen 7
Various information require different ways of presentation
Nowadays commercial informations can have many forms, starting from
leaflets and flyers, through static or animated pictures up to sounds and videos.
That is why system Bizz(tm) Feeds features many modules allowing to present
informations using practically unlimited number of customized templates
for unlimited number of countries and languages.
>> Screen 1,
>> Screen 2,
>> Screen 3,
>> Screen 4
Unique internal browser and built-in Feed Catalogue
For comfortable and intuitive work with feeds and templates is the Bizz(tm) Feeds
system equipped with its own unique internal Tabbed Browser called Bizz(tm) Cruiser,
allowing alternatively display and combine the Web Feed's navigations with informations
hosted on referred Web pages.
>> Screen
User comfort improve also the built-in references to International Web
Feed Catalogue www.FeedAtlas.com.
>> Screen
CDO -Commercial Data Objects
Optimal commercial presentation is not only a picture and the price, but also many
other informations. Technical details, informations about availability of the goods
on stock, possible ways of financing, transportation T&Cs, contacts to on phone sales
or e-Shop, etc. All of them are the important data which in the final stage
affect the customer's decision to buy or pass to the next offerings.
That is why Bizz(tm) Feeds system comes with so called CDOs - the Commercial Data Objects,
the open structure which in unique way combines the pictures and all other
for customer important data, which might be in the Bizz(tm) Feeds system further
displayed, archived or processed as the single entity. (For instance resended
by e-mail, used to create own product shopping lists, newspapers, flyers, etc...)
>> Screen
Application is available to all Internet users for free
Application is tested to work with Windows 98, 2000 and XP operating systems.
It is distributed for free and its recent versions are always available
on the application's home server http://www.BizzFeeds.com
or its local mirrors or partner sites.
Application's Screen Shots
Copyright © 2005,2006, Bizz(tm)
Internet Business Innovations Company
